Anything out there to bring more people to Warhammer 40K? Maybe like a store? Getting into the board game version of Warhammer 40K can be tough, and so, the makers of the game (conveniently called Games Workshop) have opened up a store in the US with a simple goal, bring people to the title: "Our stores are designed for new people – that’s actually one of the main purposes of the store is to introduce people to the hobby and help support them," as well as experienced hobbyists, said James Bell, North American marketing coordinator for Games Workshop. The company has over 150 stores in the UK, but for the US? Not so much: "We’ve never had a location there. We’re in a massive expansion growth period here, so Sioux falls was a great place, a very booming city there in South Dakota, so we decided to put a store there," he said. "If we’re going to put a store in South Dakota, might as well be in in the best place, right?"