The Warlord Titan – Games Workshop Most Valuable Kit
The Warlord Titan is the largest and most expensive Warhammer 40k model produced by Games Workshop, a resin masterpiece that takes months to assemble and paint. According to a fan society, Games Workshop makes around $493,000 each year from this Warhammer 40k kit.
Notably. this analysis is based on a comment on Reddit by Redditor Autarch_Bellerophon. Others have run the sums and they hold up. However, we caution that there are multiple steps of approximate calculation involved.
The Titan Owners Club is a group of Warhammer 40k fans who build, paint, and play games with Warhammer Titans. You can find the Titan Owners Club among gamers who attend Titan Walk. The Titan Walk at WarhammerFest 2023 featured a converted, four and a half foot tall, 28mm scale Imperator Titan. The Titan Walk was to display models and even play 28mm scale games using Adeptus Titanicus rules.
An interesting tidbit is that Games Workshop‘s Titans are numbered and the Titan Owners Club maintains a record of their ownership. The most recent Warlord Titan registered on the Titan Owners Club is Warlord 1912, Dies Luctum from Legio Phasma.
The plate shown might not be the latest Warlord Titan produced, but it gives us a ballpark estimate. Games Workshop began minting Warlord Titans in May 2015, so eight years and nine months have passed since then. The average number of Warlords sold by Games Workshop per month is 18.2, so the total number of Warlords sold per year is 218.5. We’ll round that up to 220 considering that some more Warlords have been sold without being registered with the TOC.
Warlord Titans generate roughly $2,241 in revenue each for Games Workshop. That’s revenue, not gross profit or net profit. Warlord Titans produce approximately $493,000 in revenue each year. That is just one profitable kit to produce. Games Workshop may want to sponsor a community workshop with the TOC.
